Setting a new standard for commercial management
Because Midway was Vantage’s first commercial-only project, there was no established framework for managing a standalone concessions program or measuring commercial performance. Vantage’s portfolio had consisted largely of whole terminal and whole airport redevelopment and management assignments – and that background proved to be an advantage. Our experience running entire terminals and airports gave us a deep understanding of passengers, their behaviors, and how an airport works as a whole, and we applied that knowledge directly to Midway’s commercial program. Building on that foundation, we drew on industry best practices to develop our Active Commercial Management System (ACMS), a proprietary, data-driven commercial framework designed to support best-in-class concession management practices.
The comprehensive system takes a proactive approach to concessions management, transforming the traditional landlord-tenant relationship into a collaborative business partnership. Operators get actionable insights to help them improve performance, identify opportunities, and resolve issues before they impact the passenger experience.
The ACMS compiles operational, commercial, and customer experience data into a single management system, covering key areas, including customer satisfaction, sales performance and commercial trends, operational standards and merchandising, staffing and service quality, and health, safety, and preventative maintenance.
An extensive dashboard provides unique insights into every business across the concessions program. By unifying powerful business intelligence tools, the system elevates stakeholder voices while keeping data at the center of decision making. Robust analytics optimize pricing, measure performance, and increase profitability across the concessions program. This gives individual concessionaires a clear view of their performance, empowering them to identify opportunities for growth, improve operations, and serve passengers better.
